16 Mar

3D-MID, Structural electronics simplifying manufacturing

Structural, free form integrated electronics and 3D-MID breaking even more ground.

The toy industry is embracing the concept. It is already getting into the wearable tech devices, earables, wristables and functional smart fabrics.

Multiple DImensions Dr. Roland Kuepfer explains “The advantages of the 3D-MID (Molded Interconnect Device) technology are well known in high volume cellular phones antennas and it is also showing market penetration in the automotive, watches, medical and consumer electronics industries.

But what about the toy industry?

In the toy industry, strategic merchandising relationships, like with Disney’s Frozen, are common. Cost competition and the fight for distinctive designs and shelf space are also dominating the toy business.”


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